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April 2, 1999

THE AMERICAN FOUNDATION LAUNCHES PHILANTHROPIC MAGAZINE

Phoenix, AZ --- The American Foundation today announced the launch of its new magazine Charitable Legacies. The American Foundation, which helps individuals, families and corporations create foundations that give financial support to their favorite charities, will publish this new custom magazine through McMurry Publishing three times a year.

The premier issue, summer 1999, will make its debut in June. One hundred thousand copies of the first issue will go to current and potential philanthropists and financial professionals who provide tax planning advice, such as tax attorneys, certified public accountants, and financial planners.

Charitable Legacies magazine is designed to promote charitable work around the nation and the globe, by educating donors and their advisors about new giving plans and trends in the philanthropic world. The magazine features profiles of philanthropists, from the celebrated to the little-known who nonetheless make a difference in others' lives; innovations in philanthropy, tax issues, estate planning, regular updates on issues affecting philanthropy.

“The American Foundation wants to achieve U.S. and worldwide name recognition in the field of philanthropy. McMurry has shown great interest in our mission and vision,” said Ben L Schaub, president and Founder of the American Foundation. “We have confidence in their publishing expertise, are impressed by their history of success, and most of all, have enjoyed getting to know them personally.”

"This project is near to my heart," said Preston V. McMurry, Jr., president and COO of McMurry Publishing, whose career began as a charity fundraiser in the 1960s. "The American Foundation represents the future of giving; a progressive blend of goodwill and business savvy."

About The American Foundation
The American Foundation is a 501(c)(3) public charity with the same status as churches, youth organizations, and universities. The American Foundation strives to make the entire process of philanthropy easy and rewarding by providing simple procedures, ongoing education and the greatest amount of donor direction allowed by law.

About McMurry Publishing
McMurry Publishing, Inc. is one of the largest custom publishers in the United States. With offices in Phoenix and New York City, the company publishes 21 syndicated and single sponsor magazines for more than 300 corporate clients. It also owns McMurry Ad Group, a full-service advertising agency.

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